Update into July

On the street and in the shop is the July 08 issue of Discover Mid-America.

Check out the feature "Putting on the antique show." It's not the usual "antique publication" feel-good, ignore-the-problems-in-the-trade stuff. The three antique show promoters interviewed come across as real.

For August, look for a cover piece on vintage baseball gloves and for September a cover feature on Fronkoma Pottery.

Meanwhile, ad executive Al Hedrick is healing and thanks everyone for their good wishes and get-well cards. Al is coming into the office though only staying 2 to 4 hours a day. Writer and author Mike Walker is now part of the Discover Mid-America staff. Mike and his wife Vicki authored Cinemental Journeys: An Uncommon Guide to Classic Movie Theaters Missouri, Kansas, Nebraska, Iowa. Good book. Call the DMA office, 800-899-9730, to order.

Myspace for antiquers

A fellow named Scott Liscomb has created a Myspace site for antiquers, both dealers and collectors, called I Antique Online. Check it out at www.iantiqueonline.com

Counter intuitive

Why is it that businesses, usually small businesses, stop advertising when the economy goes south?

So... advertise in in good times to make it even better and don't advertise in bad times not to make it worse?

The best time to advertise is when business is down. There will always be people who buy antiques, go to events, indulge in places of history. If they don't know where those places are, they can't...

but, at least, you saved money not advertising.

Al's taking it easy

Long-time and valuable advertising rep for Discover Mid-America Al Hedrick drove himself to the hospital Tuesday afternoon. By that night he went in for open-heart surgery. Everything went well but Al will be out of the office for awhile.

Please direct questions and queries to Bruce Rodgers, publisher.