An Ad-ology Research study, "Advertising's Impact in a Soft Economy," finds that more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.
Our experience with our advertising base shows that usually is not the case. It just means the antique shop owner has decided to save a little money by not advertising and will generally start advertising again once the economy appears to be improving.
Still, the results of this study should give shop owners reason to pause and wonder if negative public perception is worth saving a few dollars.
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