We're going to experiment a little for January and February 2010. We're combining those months into one Discover Mid-America issue, which we'll start distributing right after the New Year's. Admittedly, it's a self-interest move considering those months are usually are slowest of the year. Also, we're looking at discounting some advertising rates for that combined issue. Deadline for ad and editorial copy is Dec. 15 instead of Dec. 10. We plan on restocking the issue at selected distribution locations and upon request.
We know for some advertisers and readers this may be an adjustment, which means any feedback is welcomed.